It is believed that a business that is not on the internet would soon be out of business. But what percentage of businesses on the internet maximize the numerous potentials of digital public relations? How much of the revenue is directly sourced from internet-generated leads?
Creating awareness for your business goes beyond routine social media management, email marketing, or blogging. Neither does it end with tossing social media influencers a sizeable chunk of your income in exchange for a mention, or seeking attention from news sites and gossip blogs.
If you ask us at Taore LéVanya, we’d say the number one thing that must guide your decisions and corporate activities in the digital space is Search Engine Optimization. Being discoverable among thousands of other similar businesses on the internet is just as important as being on the internet. And to earn yourself the coveted spot on the Search Engine Results Page, you need to embrace the use of relevant meta descriptions with targeted keywords and create relatable content. This, among other factors, are what constitue a good digital PR strategy.
Furthermore, where content marketing—like most other phenomena in life—is concerned, quality trumps quantity. It is important to understand the audience’s pain points and then provide valuable resources to meet their needs. Anything short of this, and it will be difficult to sustain the interest of your web visitors regardless of whatever tactic was used to lure them in, leading to a high bounce rate.
Also, what is your social media game like? How do you grow your page views and customer base? Not all publicity is good publicity, and that is why involving one’s brand in social media drama with the hope of milking the attention is ill-advised, if you are serious about reaping the benefits of a good digital PR strategy, especially. One wrong tweet, and you could find yourself spending tons of money on litigation and damage control. A great deal of discretion is also important when choosing brands to partner with and influencers to market one’s brand. Be sure that the values they espouse and their public reputation align with your brand’s core values, and that the demography of their audience is consistent with that of your prospects.
When done right, social media marketing – a key component of digital PR - can increase awareness and positive brand image at little or no cost. All it takes is sensitivity and attention to prevailing conversations in the digital space. Recall the hilarious Twitter thread initiated by Weetabix last month, February, and how many other popular and not-so-popular but smart brands leveraged the opportunity to sell themselves organically?
Finally, managing the administrative duties of your company while trying to keep up with the online market can be daunting, and that’s why we are here to help, because there’s more to growing your business or scaling up than digital PR. In general, you need a solid content strategy online and offline.
We are passionate about helping your business grow. So, why not check out the list of our SME packages, and let’s get talking? Send us an email or a Whatsapp message on +2349082294287
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